8. Communications, Campaigns & Media




Group 8: Communications, Campaigns and Media—“Peace-A-Media”
Video: Peace Now!

Moderated by: JP Eason

Team Members:

Action Task
Persons Responsible
Help Needed from Specific Others
Target Completion Date
15 second short interviews with people here at the summit The entire Group (8) Collaboration from everybody 9/21/09
Editing Catherine 1 week
Distribution “YouTube” and everyone on internet Database of Global Alliance (everyone who has a contact) Starting in 2 weeks
Letters to Editors Everyone Ongoing
Complete bigger version of video/movie with celebrities and Nobel Prize winners to present at next summit By or before next summit

Prototype: Video—Peace Now!

Notes:
  • Videos on YouTube
  • Peace takes courage
  • Fan base on YouTube
  • Tokyo Peace Festival
  • Gift Cards on internet with peace messages
  • Blogs
  • News release
  • Disseminate peace film list
  • Peace Minister the TV show
  • Contact PR firms
  • Collect footage from CR summit and put into a show for other countries
  • Elders support (Mandela)
  • Films and materials for house parties
  • Nickelodeon message “Dora”
  • Sesame Street with children
  • Storytelling for peace
  • Play the promise of GA for Ministries and Departments of peace
  • Academic longitudinal study of process (writing)
  • Issue paper clearly outlining the goals of the global alliance
  • Global alliance book
  • CNN
  • Miley Cyrus, Hannah Montana
  • Endorsement from Gov’t leaders, spiritual leaders, cultural spokespeople
  • Grant writers
  • Fan letters
  • Refrigerator magnets with peace messages
  • Regular press conferences
  • Make news shows get really interested on this kind of project
  • Op ed piece
  • Positive press release
  • Oprah
  • Celebrity involvement
  • GA songs by well known musicians
  • Find an develop relationships with principal TV personalities
  • Spread the word in all free media outlets
  • Radio shows (unity FM?)
  • Makeover of what “Peace initiative” is!
  • Logo branding
  • Translate Arias speech
  • Press release immediately following summit

One Response to “8. Communications, Campaigns & Media”

  1. samuel says:
    March 29, 2010 at 4:19 am

    we need to join your team and please your works is needed in eastern of D.R.Congo

    Samuel

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